You're a visionary.
You have brilliant ideas. You have passion, instinct, and drive.
But you still need a clear path to bringing your concept into creation.
Chicago Small Business Studio is for you if:
- You've been circling the same idea for months.
- You started and hit a wall.
- You know what you want to build but can't figure out how to actually make it work.
The gap between idea and execution is where most inspired innovations go to die.
Most people try to close that gap alone using generic frameworks and advice that wasn't built for what they're actually creating.
The Studio exists to do something different: real guidance built around your specific vision, starting with a single workshop and going as deep as you need.
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What Is Chicago Small Business Studio?
Chicago Small Business Studio is a home for small business owners and entrepreneurs who are building something new and need more than generic advice to get there.
It starts with workshops. These are focused, affordable sessions that drop into the core foundations every business needs to get right: your vision, your values, your positioning, your decision-making, your leadership.
For those who want to go further, bespoke advisory is available - a dedicated one-on-one partnership built entirely around what you're creating. This isn't a program you fit into. We stay in the work together until your vision is a reality.
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What to expect in a workshop
Clarity
You'll get specific about what you're building, what you believe, and what actually needs to be true for your idea to work.
Honest Pressure Testing
We'll find the gaps and assumptions before they cost you time and money. Not to discourage you, but to make your foundation stronger.
Concrete Next Steps
You'll leave with something you can act on. Not theory. Not homework. A real move forward.
Workshop Topics
Sessions rotate across the foundations every business needs to get right:
Purpose & Values Alignment
What do you believe about how your business should work, and are your decisions actually reflecting that?
Purpose & Values Alignment
What do you believe about how your business should work, and are your decisions actually reflecting that?
Purpose & Values Alignment
What do you believe about how your business should work, and are your decisions actually reflecting that?
Positioning
Who is this for, what makes it different, and can you say it clearly?
Leadership Identity
Who are you as the person running this, and how does that shape the way you build?
New topics added as the Studio grows. Each session stands alone. Drop in for what's relevant.
Vision & Direction
What are you actually building, for whom, and what are the next steps to making it real?
Ready to go deeper?
Workshops are the starting point. For founders and business owners who want sustained support, bespoke advisory is a dedicated one-on-one partnership built entirely around what you're creating.
This isn't a program you fit into. Everything is designed around your specific vision, your specific obstacles, and where you actually want to go.
We work together until it's real.
Let's Chat
Who's behind Small Business Studio?
I'm Sheralyn, a three-time entrepreneur and portfolio director who spent 17+ years building the people systems, operational structure, and leadership foundations behind a complex multi-unit, multi-brand portfolio in the wellness and beauty industries. I've guided my own and my employers' ventures through the whole business life cycle - from launch to close, merger, and sale.
I've consulted on strategy and implementation for small business owners and solopreneurs - people with unconventional visions who needed someone willing to get specific about how to make them real.
I know what it feels like to have a vision that doesn't fit a standard formula. I also know what it takes to build the structure that allows it to work anyway.
The Studio exists because the world needs what you're building. And you deserve the support to make it real.
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Your next idea is ready when you are.
The next session is forming now. Sessions are kept small on purpose. This is a working session, not a webinar.
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Chicago Small Business Studio is part of The Conchal Group.
Working with a mid-to-large organization ready for structural change?